Shiro means white.

We started Shiro for the people who already know what they like to wear, and who don't need a logo to explain it to anyone else. The brand is built around two ideas: a small embroidered S at the heart, and a back you have to take a second look at. The front is a signature. The back is the canvas.

Every garment is cut from heavyweight Japanese loopwheel cotton and made in small runs in Portugal. We don't do drops every month. We make pieces we'd wear ourselves and then we make them well.

Drop 01 is for the tournament. Three nations — Brasil, Argentina, France — translated into our voice. Numbered to three hundred each. No replicas. No badges screamed across the chest. Worn by the kind of fan who watches the match in a quiet room.